Village fetes and local events top #wecreate experiences poll
Village fetes and other local events are the experiences we are most looking forward to when government restrictions are lifted, according to a poll seen by Nub News.
The finding comes in a survey of more than 2,000 consumers for #wecreateexperiences, a campaign being launched today by One Industry One Voice, a group representing the UK's events industry.
Leading names from music, sports and showbiz are encouraging us to plan to start sharing live experiences again, with the message: "Together, we can do this right."
The £84bn industry includes big music and cultural festivals, sporting events and mass participation sport.
But smaller local events are top of most people's wish list, showing their importance to the community.
37% of those surveyed said they are very likely or likely to attend a village fete of local event once current restrictions are lifted, ahead of 33% who voted for a music concert or show, 31% who expect to attend a sporting event and 26% likely or very likely to take part in a charity fundraising event.
So, today we are asking you – what is the local event you are most looking forward to attending this summer?
We would love to get your feedback and find out our town's top attraction.
Teddington is known for its community spirit and urban village feel - it's one of the reasons we were named the best place to live in London by the Sunday Times last week.
This is reflected in the range of local events on offer, such as Chestnut Sunday in Bushy Park (also home to Hanworth Classic Car Show) and the Vet4Life Dog Olympics in Udney Park.
In summer you can wander round the Teddington Society Village Fair in the sunshine, while six months later making sure you wrap up warm for Teddington Lights Up .
For your cultural fix there are art and craft exhibitions at the Landmark Arts Centre , concerts at Normansfield Theatre , and productions by Teddington Theatre Club down the road at Hampton Hill Playhouse.
And surely that's not all. If we've left out one of your favourites, or you just want to pay tribute to a local event you are missing, let us know!
Get in touch via [email protected] or DM us on Twitter or Facebook
Now back to the poll
The poll of 2,010 consumers conducted for #wecreateexperiences by research agency Censuswide found that 72% of us have missed attending an experience since the start of the pandemic, with music shows and concerts, sport events and local fetes the events we have missed most.
Sharing experiences with family and friends is the most important reason for attending events (36%), followed by the positive impact on our wellbeing (31%).
Looking ahead to post-lockdown, most people (81%) said they would agree to terms and conditions put in place by organizers, including additional bio-security measures, when booking an event.
The same percentage would be willing to provide evidence of a vaccination or a negative Covid test taken within 72 hours of attending the event, though only 41% would be prepared to pay more for an event ticket to cover the costs of additional safety measures or reduced capacity.
But more than one in three of those people (37%) would pay up to 20% extra for their ticket
Finally, 65% of those surveyed would be happy to roll over their ticket, rather than demand a refund, if an event had to be postponed
The new campaign is backed by sporting and entertainment venues and festivals from across the UK.
A video released today includes contributions from World Cup winners Jonny Wilkinson and Will Greenwood; Olympians Daley Thompson and Alistair Brownlee; England cricketers Stuart Broad and Sir Andrew Strauss; and showbiz personalities Claudia Winkleman and Ronan Keating.
People are being encouraged to take part in a social media campaign through @1IndustryVoice channels on Twitter, Instagram and Facebook, sharing details of the event they would most like to attend and tagging the person they would like to share it with.
Simon Hughes, co-founder of One Industry One Voice, said: "Life is all about experiences and our poll shows that some of the experiences we value most are those shared with family and friends in our local communities.
"The events industry is ready to get back to work, but we recognize this is a journey of recovery and safety is paramount so live experiences will return gradually and only when it is safe to do so.
"We are encouraging people to commit to supporting safety measures put in place by organizers and venues. We are known for our world-leading expertise and together we will do this right".
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