The much-anticipated John Lewis Christmas advert launched yesterday, 14 November.

The advert tells an emotional story of a meaningful search for a gift and concludes that it is knowing where to look that guarantees finding it.

There's just nothing quite like John Lewis Kingston at Christmas and customers love going in for some Christmas magic, events and shopping inspiration.

 Is the secret to finding the perfect gift knowing where to look?

This is filled with double meaning throughout the Christmas advert; not only can the perfect gift be found in John Lewis shops as also deep within our hearts is our relationships with the people that were buying for.

This forms the basis of the John Lewis Christmas advert narrative. 

 John Lewis hopes that both meanings will be special, and they'll really resonate with customers in equal measure.

Watch the advert below for yourself. What do you think?  

The advert can also be found on the John Lewis customer app.

Head to John Lewis Kingston today to find your perfect Christmas gifts.

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 Without their community-minded sponsorship, we wouldn't be able to bring you local news free from overly intrusive ads, pop-ups and clickbait.