A bus shelter in Teddington could get new advertisements.

An application has been submitted to Richmond Council seeking permission to update the existing bus shelter advertisements outside 32 - 34 High Street from illuminated static to internal illuminated sequential advertisement capable of static and dynamic content with an automatic rotation of images.

Speaking on behalf of Transport for London (TfL), JCDeaux said in an application document that the upgrade will be one of many for bus shelters across London.

It added: "The physical and visual changes will be relatively minor with the updating of the technology, however the move to digitized displays represents a significant leap forward in modernizing the estate with a more sustainable display method."

The proposal does not suggest any changes to the position, appearance or size of the display advertisement.

TfL hopes to upgrade Teddington's bus shelters as part of a London-wide initiative (Credit: JCDeaux provided in Richmond Council planning application documents)

The use of digital technology to show commercial messaging and real time passenger information is already part of the TfL's estate and the current set of applications is the next stage of modernisation to extend the technology and reduce the need to manual change of printed images.

JCDeaux said: "The bus shelter already displays illuminated advertisements which benefit from deemed advertisement consent under the Regulations, however the change in manner of display from a static to sequential format is a material change that requires express consent. 

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"The advertisements are currently and will continue to be illuminated and effectively controlled to a set luminance level during the hours of darkness in line with the recommendations of the Institute of Lighting Professionals (ILP) guide March 2023.

"During the daytime the lighting level is managed via an in-built sensor to automatically adjust the brightness to ambient levels to ensure the displayed images are capable of being seen without appearing overly bright."

The bus shelter is a standard design found across the TfL estate and called the London "Landmark". The shelter is open on two sides with the advertising element located at one end of the structure.

The advertisements are an integral part of the shelter design and present a uniform look across the Capital.

The advertisement is a double-sided unit with one side facing waiting passengers and the other visible to pedestrians passing by. The external facing advertisement may also be visible to drivers, albeit fleetingly, in their offside view.

As part of TfL's commitment to improving public transport within the capital, it has renewed its partnership with JCDecaux to expand the bus shelter advertising concession for the next eight years.

TfL's objectives include maximizing revenue income, maintaining its customer experience, and improving the environment.

Richmond Council expects to make a decision on this application by 6 May 2026.

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The full application can be viewed here.

TfL has also submitted a similar application for the bus shelter outside 54 - 56 Broad Street.

The full application can be viewed here.