The fund-raising efforts of Hampton hero, Shelle Luscombe, are being celebrated.

Shelle is currently completing 50 challenges following her 50th birthday to raise money for vital dementia research.

And she has now been named as a finalist in the Creative Fundraiser category of the 2022 JustGiving Awards.

Shelle experienced first-hand the devastating impact of dementia on both of her parents and wanted to do what she could to help prevent others going through what she was going through.

She partnered with the UK's leading dementia research charity Alzheimer's Research UK, set up a JustGiving page and began inviting friends to set her a challenge in exchange for a donation.

To date, fundraising has reached almost £7,500 with 39 challenges completed. Shelle is working her way through the remaining 11 and hopes to hit £10k, which is double her original target.

The list has included wild swimming, learning to play guitar, baking, horse riding, a sky dive, stand-up comedy, and paddle boarding.

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To donate and to find out more about Shelle's challenges, visit her JustGiving page https://www.justgiving.com/fundraising/shelleluscombeofficial

Vote for Shelle in the 2022 JustGiving Awards – https://page.justgiving.com/awardsvoting2022

You can also read Shelle's blog on her website - https://shelleluscombe.co.uk/50-at-50/