A 20-year-old university student is set to take on the London Marathon dressed as a full-sized purple elephant to raise funds and awareness for vulnerable children.

Matthew Fullalove, a student at Newcastle University, will line up at the start of the London Marathon on Sunday, 26 April wearing a full Purple Elephant mascot costume and is hoping to secure official confirmation to attempt a Guinness World Record in the process.

But behind the ambitious world record attempt lies a deeply personal and powerful motivation.

Matthew is running in support of The Purple Elephant Project, a unique children's mental health charity based in South West London, that provides specialist therapeutic support to children and families facing emotional trauma, anxiety, bereavement, and other significant challenges.

His connection to the charity runs deep. His mother, Anne, trained as a play therapist alongside the charity's Founder and CEO at Roehampton University and has spent over 30 years working with children and families. She has also delivered professional training to the charity's therapists.

"Growing up, I've always been aware of how tough things can be for some children," Matthew said. "I've seen the impact mental health challenges can have,  not just on individuals, but on whole families."

Matthew, who has dyslexia himself, says his own experiences and those of his friends have shaped his determination to make a difference.

He said: "I've had friends who've really struggled with their mental health. 

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"Running a marathon is hard, but it's nothing compared to the emotional challenges that some of these kids are struggling with every day. That's what's pushing me to do this."



Matthew Fullalove is a 20-year-old student at Newcastle University (Image supplied)

The Purple Elephant Project currently supports approximately 300 families each year and demand for its services is rapidly growing, with over 50 children currently on a waiting list for urgent support.

By taking on the marathon in such an inspiring and unforgettable way, Matthew hopes not only to raise vital funds but also to shine a spotlight on the urgent need for early intervention and accessible mental health support for children.

"Wearing the elephant costume is about more than just the world record," he said. 

"It's about getting people's attention, starting conversations, and making sure these children aren't invisible." "Every child deserves to be heard."

Footage of Matthew training in the costume has already captured hearts locally, with children running up to high-five him and cheer him on - a powerful reminder of the joy, connection, and hope at the centre of the charity's work.

Nina Bradburn, Fundraising Manager at The Purple Elephant Project, said: "Matthew's challenge is incredible, not just physically, but emotionally. 

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"Running 26.2 miles is hard enough, but to do it wearing a hot costume with a big elephant head you can hardly see out of is totally inspirational. 

We are so proud to have him running for us - every step he takes will help us reach more children who are struggling and give them the support they desperately need".

As marathon day approaches, Matthew is continuing his training wearing his costume to prepare for what will be a gruelling but unforgettable challenge.

He said: "I know it's going to be tough. But if it helps even one child get the support they need, it will be completely worth it."